Not convinced by the importance of online marketing for your business? We believe that using online method and social media is a must for businesses these days. Studies have shown that an increasing number of consumbers use social media/mobile internet research before making a final purchase decision. Online marketing also lets you to build personalised and ongoing relations with customers and potential customers through regular, low-cost communication and social engagement.
It’s Convenient!
At RealPoint we utilise scheduling software that essentially enables you to be open for business 24/7! Offering your products on the Internet is also convenient for customers, and we are experienced in the building and maintenance of e-commerce systems that allow you to sell your product online. Customers can feel free to browse your products and place orders at whatever time suits them.
Cost
Marketing online, especially if you are selling a product or service, costs considerably less than marketing through a physical outlet. Online marketing cuts out rental costs, maintenance costs you don’t have to pay an electric bill! Stock can be ordered in line with demand, keeping inventory costs low and overheads to a minumum.
Reach
One of the biggest benefits of online marketing is that there are really no limits to how far you can extend your reach, widening your target market and massively increasing brand awareness. There are no distance barriers imposed upon social media or internet marketing; and you can target a specific market whether it be international, global or local.
Social/Relationships
We strongly encourage our clients to make the most of the growing importance of social media. Consumers are often influenced by social networking and using this to your advantage is a great way to drive up sales. Utilising social media tools such as Twitter, Facebook, LinkedIn and Instagram provide a platform for building relationships with customers and keeping your company in peoples minds. Email marketing is also a great way to increase customer retention – regular engaging and well-designed emails to customers with personalised offers helps to build and maintain a lasting relationship. You can also use social media and email marketing to increase traffic to your website and tie all your content together across your online platforms.