News and Views from Real Point
Social media for business, a customer service?
Earlier today, the BBC News website posted an article entitled Are Twitter and Facebook changing the way we complain?, focussing on how, in a digital age, the way in which we contact big companies has shifted away from the stern letter or phone call and instead to...
ICT lessons not fit for the future
Update: The Raspberry Pi has now been released. See here for more information. Back in January, Michael Gove revealed his intention to carry out a major overhaul of the UK's school ICT curriculum. Now while I'll admit to not being Gove's biggest fan, I do agree with...
Marketing essentials for start up businesses
If you're thinking of starting up a business in 2012, there are a whole range of marketing challenges that you need to be aware of, many of which simply didn't exist just a few years ago. Over the last 10 years, the marketing landscape has completely changed, in large...
Tips for coming up with company name ideas
Starting a new business, or got a new product on the boil? One of the hardest challenges is coming up with a great name. The following are some of the tips we share with clients when we start working with them on the launch of a brand identity.
Was 2011 really as big as it seemed?
You may have read the article 2011: The year when a lot happened on the BBC News website on Monday. Highlighting the Arab Spring, the deaths of Bin Laden and Jong-il, the Japanese earthquake and phone-hacking scandal amongst them, there have been so many high-profile...
Inside Facebook on BBC2: A quick review
I would highly recommend viewing of this programme for anyone learning about using Facebook for their business. It would also make great viewing for those who are trying to understand just what all the fuss is about. But for those of us who work and live our lives highly engaged in the various social media platforms, there was little new to learn.
Social Media: Where, when and what should you post? And when not to!
I came across this infographic yesterday from Breaking Copy’s blog. It’s an amusing but helpful guide on what to post where on which social media platform.
Guide to setting up a Facebook Page Vanity Address
If you have a Facebook page for your business, have you got a “Vanity” address for it?
Your website – don’t count the cost, look at the value
Why is cost the wrong thing? Because cost is just the money you hand over, but value is what will make a difference to your business.
Speak the language of your customers
When you’re writing your website’s content do you take the time to understand the language of your audience?
New website on exhibition at the NEC
The e-commerce website we’ve just designed for A-dec to promote the Zirc range of products in the UK was launched at the BDTA Dental Showcase
Online event promotion and booking tools for offline events
If you’re running an event, people need to know about it and have all the information required to ensure they turn up in the right place, at the right time and fully prepared. There’s now a great selection of tools online to help make your next event a great success, what’s more, many of them help deliver your potential audience to you.
Is your website compliant with the law?
A short summary of the essential, legally required information for a limited company’s website.
Should you have a contract on your website?
Benjamin Franklin stated “an ounce of prevention is worth a pound of cure”. In the commercial world, written contracts are the ounce of prevention that helps to reduce costly disputes.
A beach, in the middle of England?
If someone had said to me a couple of years ago "let's pop to the beach" I'd probably have called for the men in white coats. To explain, our office is near Meriden, the claimed centre of England; you can't get much further from the sea. A journey to the beach is a...
How do you prevent your website images being stolen?
If you are a photographer or illustrator, when images are your business, displaying your wares immediately lays you open to image theft. Stopping a determined image thief is impossible. So what can you do?
We’ve got some questions, have you got the answers?
At Real Point we’re planning a series of hands-on workshops starting in September. At the moment we’re doing a bit of market research.
5 top tips for writing accessible and searchable websites
Often it’s the last thing to be thought about, your website’s beautifully designed, the forms all coded, but there’s nothing to read. It’s easy to rush this stage, to lift content from printed brochures, but fall at this hurdle and your website is dead in the water. One of the areas to consider is writing accessible content.
What does your web browser say about you?
Reported in The Register, a study by AptiQuant (pdf) has revealed that the higher your IQ the less likely you are to use Internet Explorer, while Opera wins out with being the browser most likely to be adopted as your IQ improves. As web designers and website owners what should this tell us?
Speaking on web design, usability and SEO launch checklists at Coventry Business Network
Yesterday, I had the opportunity to speak at Coventry Business Network on how we add value to the web design process with a structured approach, ensuring our client's success online through search engine optimisation, usability testing and website launch checklists....