News and Views from Real Point
Top tips to use online marketing to help restart your business after Lockdown
Many small businesses have turned online during the past few months to find new ways of doing business, now as we start to return to the ‘old ways’ of doing business does this mean we can stop ‘online’?
FAFF – False Art of Feeling Fulfilled
FAFF – The Power of Doing Without Achieving or the “False Art of Feeling Fulfilled” is a great business productivity book by Mike Pagan. I highlight 3 top tips from it and why I think it’s worth buying and reading.
Tips for Giving and Getting Testimonials Online
Testimonials are a great way to support a small business. Why not spend a few minutes each evening supporting the small businesses you’ve used by giving them a testimonial. We also share a few tips for requesting testimonials.
Pivoting your Business to Face the Challenge – Adapting to the Covid-19 World
Thoughts on pivoting, the changes of direction we need to make as small business owners to adapt to the current situation.
How to claim your website on Pinterest
We’ve put a quick video guide together on how to claim your website on Pinterest, which is a great social media platform for driving traffic to your blog.
Working from Home with Slow Internet
Many of us are having to work from home due to covid-19 and as part of that are having many meetings virtually using video conferencing tools but having problems with slow internet speeds. Here’s a couple of tips to reduce the chance of your conference call dropping out or breaking up.
Time to review your online marketing strategy
Businesses often complain that they don’t have the time to update their own websites because of their work overload. But, for many of us, our diaries are now not quite as full as they were, so now is exactly the time (while you have the time) to revisit your website...
Training UBC on filming and using video for online marketing
Our MD Ian ODonnell spent a fun day today training up the team at UBC Offices on how to film and use video for their online marketing.
Day one at Restaurant and Bar Tech Live
We've had a great first day at Restaurant and Bar Tech Live sharing with the many visitors who came to our stand how Real Point can help them "Feed the Social Media Monster". We've also had a few moments to take a peek at some of the other stands and pick...
We’re at Restaurant & Bar Tech Live
There’s only 2 weeks to go until we head to the ExCeL London to exhibit at this year’s Restaurant & Bar Tech Live. We will also be presenting a seminar on Feeding the Social Media Monster!
Why We’re Still Backing Print Marketing
Although we’re all for new tech, internet marketing and moving with the times, we at Real Point Design believe there’s still a place for print. Here’s why…
SEO Kickstart Spotlight
What is SEO? Put simply, SEO is the name given to any activity that endeavours to improve your search engine rankings. SEO, or Search Engine Optimisation, will help your site to appear closer to the top in the search results of Google, Yahoo,...
Why use email marketing?
More than 205 billion emails are sent daily, this figure is expected to reach 246 billion daily emails in 2019. Email marketing outperforms SEO, PPC and Content marketing. An email marketing strategy is an important part of any marketing...
How to share your MailChimp newsletter on LinkedIn
If you’ve created a newsletter on MailChimp and sent it out then it’s a good idea to also share it on LinkedIn.
Blogging in 2018
Are you a trusted expert? Blogs are rated as one of the top 5 trusted sources for online information. Sharing reliable information and thoughtful insights into your market place will improve your credibility and drive traffic to your website. Why is it important? A...
Website Video
Why write, when you can speak? Video is no longer only available to big corporates with deep pockets. Anyone with a story to tell can now share it visually and the impressive results it delivers for your marketing cannot be ignored. 8 billion videos are watched every...
Get Social in 2018
What are your customers saying about you? “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, Amazon ...and the room, these days, is often social media. Whether you’re engaging or not, your customers will be talking about you...
Mobile First Web Design
Are you ignoring your customers half the time? These days we’re more likely to reach for our phones to browse the web than grab the mouse. Checking Facebook or email, purchasing a gift or making sure our bank balance is in credit, it’s our mobiles that we use. So it’s...
Is your website GDPR ready?
Data, it’s the lifeblood of most businesses, you rely on it to keep your business moving forward. But from May next year there’s quite a few changes happening due to a new piece of legislation – GDPR.
SSL Certificates
When you’re browsing the web you may have noticed the green padlock appearing in your browser’s address bar. This shows that the connection between your computer and the website is secure, any information you enter on the website will be encrypted on its journey.