by Real Point | Jul 10, 2018 | Uncategorised
What is SEO? Put simply, SEO is the name given to any activity that endeavours to improve your search engine rankings. SEO, or Search Engine Optimisation, will help your site to appear closer to the top in the search results of Google, Yahoo,...
by Real Point | Mar 7, 2018 | Uncategorised
More than 205 billion emails are sent daily, this figure is expected to reach 246 billion daily emails in 2019. Email marketing outperforms SEO, PPC and Content marketing. An email marketing strategy is an important part of any marketing...
by Real Point | Aug 23, 2016 | Uncategorised
Your logo is one of the main representations of your business, so it’s important to choose a logo that really lets people know who you are and gives off the right “vibes”. We’ve compiled six logos that we love; they have little hidden meanings...
by Real Point | Jun 28, 2016 | Uncategorised
User experience is an integral part of the website design process, from early concepts to the finished product. But what is UX, and why should you care anyway? User experience, often called UX for short, is how your audience feels when interacting with a digital...
by Real Point | Jun 17, 2016 | Uncategorised
Designing a Website Now for the exciting bit! Once you have all your content and goals set out for your new site, it’s time to get your teeth into the design. Things to think about: colour scheme – read our previous post for colour inspiration and to learn...
by Real Point | Jun 7, 2016 | Uncategorised
What do you want to achieve? Identify the reason that you want a new website, and make sure you have a solid comprehension of what it is you want your website to achieve. If you have a set of goals/aims that can be applied to all decision making throughout the process...