Expert Consultancy

Ian O’Donnell MBE is a highly experienced business consultant with a deep background in business strategy, marketing, and digital transformation. As a non-executive director at the Federation of Small Businesses (FSB), Ian has spent years helping businesses of all sizes achieve success, with a special focus on fostering growth within the West Midlands and beyond.

In addition to his work with the FSB, Ian served as Entrepreneur in Residence at Coventry University, where he helped businesses utilize technology and online marketing to accelerate their growth. Ian worked closely with entrepreneurs to ensure they could leverage digital tools to improve efficiency, expand their reach, and drive business success.

Ian also served as a Lecturer on Business Growth, Online & Social Media Marketing in the Faculty of Business and Law at Coventry University, where he provided students with practical insights into the world of business growth and digital marketing. His role as a lecturer helped bridge the gap between theory and real-world business challenges, shaping future leaders and entrepreneurs.

With his extensive experience in both consulting and academia, Ian brings invaluable knowledge and a hands-on, practical approach to every business he works with, offering the guidance needed to thrive in an increasingly digital world.

Portfolio

1 | Business Structuring & Strategy Development:

  • Offering expert advice on how to structure your business for long-term success.
  • Helping you identify the most effective business model and operational structure based on your goals and industry.
  • Crafting tailored business strategies to ensure sustainable growth, market positioning, and competitiveness.

2 | Marketing Strategy Consultation

  • Assisting with the development of comprehensive marketing plans that align with your business objectives.
  • Creating strategies to help you target the right audience through both traditional and digital marketing channels.
  • Providing insight into customer behaviour, market trends, and competitive analysis to inform your marketing decisions.

3 | ​Online Presence & Digital Strategy Optimisation

  • Guiding businesses in enhancing their online visibility through SEO, social media, and paid advertising strategies.
  • Offering consultation on website design and user experience (UX) to maximise customer engagement and conversions.
  • Helping businesses improve their digital presence with strategies to increase website traffic, social media followers, and lead generation.

4 | Performance Monitoring & Reporting

  • Analysing your business performance through key metrics and business analytics.
  • Providing actionable insights to optimize efficiency, reduce costs, and increase profitability.
  • Developing a framework for continuous performance evaluation and improvements.