I’ve done two radio interviews today following a report published by Duport about company startups and registrations in Coventry being at a record high in the first half of 2013 . . . great news and part of a national trend. Of course with a growing number of startups there is the unfortunate corollary of increased failures, so if you’re starting a business, how do you make sure you only appear in the startups statistics and not the failures?

One of the most important ways is ensuring your potential customers know about you and are convinced that you can solve their problems. After all a great product or service that no-one knows about isn’t going to help anyone and your business isn’t going to grow.

How can Real Point help? Well as if getting your website design, email marketing and social media all sorted for you isn’t enough, we also have a special offer this month on web video, with over 50% of CEOs preferring to watch video to reading, this is a great way to make sure your customers know about your company.