In the early days of search, the way Google determined which pages appeared when you searched was fairly crude. Over the last few years, however, Google has worked hard on updating its algorithm to keep one step ahead of less ethical SEO companies trying to game the system.
The following infographic is a great summary of the changes Google has made to its algorithm. Many sites have fallen foul of these changes and have suddenly found their rankings plummeting, if that includes you then do give us a call, we’d love to help.
