What do you want to achieve?
Identify the reason that you want a new website, and make sure you have a solid comprehension of what it is you want your website to achieve. If you have a set of goals/aims that can be applied to all decision making throughout the process of planning and designing your site, your website will be much more successful.
What is your budget?
Decide early on how much you are willing to invest in your new site; this will make it much easier for you and the designer. Don’t just think cash – you will also need to budget your time. The planning and design of a website requires a lot of communication between you and your web designer if you want your site to turn out how you envisioned!
How will the site communicate your brand?
Anything that you use for marketing purposes eg logos, slogans and colour schemes should be present and synchronised within your site. For many people, the internet is the first port of call when researching a company, so make sure all the information you want people to know about you is clearly stated on your site.
How will your business benefit?
How will your website successfully benefit your business? Do you want to sell products online or increase sales through marketing? Do you have a portfolio you want to display? How will your website increase brand awareness and drive traffic and sales for your company?
What domain name will you use?
Think carefully about this – your domain name needs to be easy to find, easy to remember and easy to spell. Try to avoid overly long domain names, think about how you can shorten your business name if it is too long, perhaps by using initials. Consider whether you want a .com, .co.uk, .org or alternative domain name.
Do you have enough content to begin?
The main thing you need to plan is your content; the information you want displayed on your site by way of text, imagery, graphics or video. For help with planning your website, visit our previous post and learn how you can create content that clicks.
If you feel you would like our help with planning and designing a new site, please don’t hesitate to contact us. We can help you achieve success through beautifully designed web sites and help build your customer base online with SEO, email and social media marketing and offline with advertising and direct marketing campaigns. With clients nearby in Warwickshire, Coventry and Birmingham and further afield in London and across the UK, our depth of experience ensures success for your business wherever you are.
